Internal AI Job Board

Marketing Systems & AI Automation Manager

Recorded Future - Boston, MA

This role is part of the Internal AI Job Board, a curated list of jobs for teams building or operating internal AI systems. Follow the original role page for the employer description, requirements, and application flow.

Compensation: salary range for this full-time position is $92,000- $137,500. Our salary ranges are determined by role, level, and location

Responsibilities

• Design, build, and maintain complex automation workflows to power marketing and sales outreach, routing, and engagement.
• Architect seamless integrations between our core marketing platforms (e.g., Marketo), CRM (Salesforce), and specialized GTM tools.
• Leverage tools like Zapier to automate manual processes and ensure real-time data flow across the GTM tech stack.
• Build and manage sophisticated data enrichment waterfalls using platforms like Clay, Lusha, ZoomInfo to source and qualify target accounts and contacts.
• Utilize APIs and webhooks to pull in buying signals, intent data, and firmographic details to trigger automated GTM plays.
• Implement generative AI (e.g., OpenAI, Anthropic) within automated workflows to scale highly personalized outbound messaging through platforms like Outreach.
• Ensure strict data integrity, hygiene, and consistency across marketing automation and CRM platforms.
• Oversee critical data processes, including lead deduplication, routing, scoring, and audience segmentation.
• Partner with IT, Revenue Operations, and data teams to centralize data and enhance our marketing infrastructure.
• MarTech Optimization & Technical Enablement:
• Continuously evaluate, identify, and implement new technologies to improve our GTM motion and automation capabilities.
• Troubleshoot complex system errors, sync issues, and API failures between the marketing and sales stack.
• Provide technical training and enablement for marketing and sales stakeholders on how to leverage new automated plays and insights.
• Performance Analysis & Strategic Planning:
• Measure the success of automated GTM campaigns by rigorously tracking measurable outcomes, pipeline generation, and return on investment (ROI).
• Analyze workflow performance, conversion rates, and engagement metrics to relentlessly optimize data routing and campaign execution.
• Provide highly analytical, data-driven recommendations to leadership to optimize GTM efficiency and drive business growth.
• Support annual and quarterly planning processes with insights on system capabilities, database health, and automation scalability.

Qualifications

• 5+ years of experience in marketing operations, revenue operations, GTM systems, or a related analytical field in a B2B SaaS environment.
• 2+ years working with modern GTM automation and enrichment tools (e.g., Clay).
• Hands-on experience building and scaling outbound GTM campaigns, specifically including list building, enrichment, segmentation, routing, and activation across systems.
• Strong proficiency in building advanced automated workflows using Zapier, or custom API/webhook connections.
• Extensive hands-on experience with marketing automation platforms (Marketo) and CRM platforms (Salesforce), with a strong understanding of marketing-sales alignment.
• Highly analytical and problem-solving mindset, with advanced Excel/Google Sheets skills for handling and manipulating complex datasets.
• Excellent communication skills, with the ability to translate technical system processes and data workflows into actionable strategies for non-technical stakeholders.
• Experience writing custom scripts using Python, JavaScript, or SQL for advanced data manipulation and scraping.
• Proven experience integrating Large Language Models (LLMs) and Generative AI into outbound marketing workflows.
• Familiarity with predictive analytics and intent data platforms (e.g., 6sense, Hockeystack).
• The base salary range for this full-time position is $92,000- $137,500. Our salary ranges are determined by role, level, and location. The salary displayed reflects the range for new hire salaries for the position across all US locations. Within the range, individual pay is determined by state, work location and additional factors, including job-related skills, experience, and relevant education or training. This position may be eligible for incentive compensation, equity, and medical, dental, vision, life insurance and 401K. Your recruiter can share more about the specific details of the compensation and benefit package during the hiring process.
• Recorded Future employees (or “Futurists”), represent over 40 nationalities and embody our core values of having high standards, practicing inclusion, and acting ethically. Our dedication to empowering clients with intelligence to disrupt adversaries has earned us a 4.6-star user rating on G2 and more than 50% of Fortune 100 companies as customers.
• Blog & Podcast (https://www.recordedfuture.com/blog/): Learn everything you want to know (and maybe some things you’d rather not know) about the world of cyber threat intelligence
• Linkedin (https://www.linkedin.com/company/recorded-future/), Instagram (https://www.instagram.com/recordedfuture/) & Twitter (https://twitter.com/RecordedFuture): What’s happening at Recorded Future
• The Record (https://therecord.media/): The Record is a cybersecurity news publication that explores the untold stories in this rapidly changing field
• Timeline (https://www.recordedfuture.com/our-story): History of Recorded Future
• Recognition (https://www.recordedfuture.com/why-recorded-future#industry--culture-awards): Check out our awards and announcements
• We are committed to maintaining an environment that attracts and retains talent from a diverse range of experiences, backgrounds and lifestyles. By ensuring all feel included and respected for being unique and bringing their whole selves to work, Recorded Future is made a better place every day.
• If you need any accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to our recruiting team at careers@recordedfuture.com (mailto:careers@recordedfuture.com)
• Recorded Future is an equal opportunity and affirmative action employer and we encourage candidates from all backgrounds to apply. Recorded Future does not discriminate based on race, religion, color, national origin, gender including pregnancy, sexual orientation, gender identity, age, marital status, veteran status, disability or any other characteristic protected by law.

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